Don’t Regret the Bet is the MGCB’s awareness campaign to promote responsible gambling in Michigan. The multimedia crusade is expected to emphasize the need for using licensed and regulated Michigan online casinos or sportsbooks and responsible wagering on those platforms.
The Michigan Gaming Control Board launched the campaign on the 6th of March, via a press release on its official website. King Media, a multimedia house in Lansing, is partnering with the MGCB to sponsor the campaign across different information channels. Residents can expect to see details of the ad campaign on broadcast TV, radio, digital streaming services and podcast audio platforms and point of sale video ads.
Of course, a sizable part of the campaign will be focused on social media, particularly the handles of the MGCB and its partners. Speaking about the commitment to promoting responsible gambling, the founder of King Media had this to say:
“We are honored to partner with the MGCB to promote responsible gambling. Don’t Regret the Bet is a campaign that will have a positive impact on individuals and communities across Michigan, and that aligns perfectly with our focus on meaningful work.”
Despite the partnership with private organizations and gambling brands, the campaign is mostly public sector driven. The campaign is funded directly from a dedicated allocation from the State of Michigan Budget for 2023 Fiscal Year. This budget was approved by the Michigan Legislature and signed by Governor Whitmer at the beginning of the year.
Henry Williams, the executive director of the Michigan Gaming Control Board minced no words in stressing the regulatory body’s commitment to tackling problem gambling.
“Starting in March, Michigan residents will hear and see new public service messages on local TV and radio stations and on popular social media platforms reminding them to enjoy gaming responsibly.”
Speaking in the press release, the executive director further expressed the significance of the month of March to the entirety of the campaign.
“March is Problem Gambling Awareness Month, making it the perfect time to launch the MGCB’s educational campaign. The yearlong campaign is a crucial step in our ongoing efforts to reach the public with information, tips and tactics promoting responsible gaming.”
The ad is expected to reach both users above the age of 21 as well as teenage audiences to curb underage wagering at Michigan online sports betting platforms.