One of the Michigan sports betting operators that have taken steps to promote responsible gambling and kick against problem gambling. March has long been designated as Problem Gambling Awareness Month and BetMGM Sportsbook MI seems to be living up to the billing of the special month.
The operator announced that it would be making responsible gambling advertisements and promotions throughout the month. RG ads will be placed in print, on their website and sports betting apps, as well as television and radio.
The CEO of BetMGM, Adam Greenblatt, in a press release outlined the operator’s commitment to curbing gambling addiction.
“We are committed to leading the industry in promoting responsible gaming, which is why we’re announcing this unprecedented pledge to spotlight responsible gaming messaging in our advertising. As the legalized sports betting and online gaming industry continues to expand, it is vital that we not only equip players with tools and resources for how to play in a responsible and safe manner, but that we also make a significant commitment to showcasing responsible gaming in our advertising.”
BetMGM will be partnering with GameSense to push out its campaign messages. Users of BetMGM Sportsbooks in Michigan will, through this partnership, tackle gaming misconceptions, help customers set betting amount limits, and connect to licensed GameSense counselors.