In November 2022, as part of its streak of partnerships with heavyweights, DWG had previously signed deals to distribute its games through BetMGM and DraftKings casinos. Now, it is collaborating with Caesars Entertainment to expand its reach in the gaming market in Michigan. This marks the company's third foray into the state’s online casino markets and represents an exciting new opportunity for Michigan players.
For any active follower of Design Works Gaming’s business, this line of partnerships is not strange. Before Michigan, DWG had gone live in New Jersey, following a similar pattern of collaborations and gaming content deals.
The developer launched in The Garden State, rolling out its content to Golden Nuggets Casino and ResortsCasino, two of the largest gaming sites in the locality. So, it’s not surprising that the developer aims to replicate its success in the New Jersey markets here in Michigan by targeting the largest casino operators.
As CEO of DWG, Troy Zurawki remarks,
“After the success we’ve seen with our games in New Jersey, our team is brimming with excitement to finally be live in Michigan and to debut with the largest operator in the state… In just a few short months since going live with BetMGM in New Jersey, we’ve seen unmatched dedication to creating the best player experience possible.”
Having now solidified its position in Michigan markets, DWG will look to establish a name for itself in Connecticut and Pennsylvania, where it recently acquired operating licenses.