As part of efforts to promote safe and secure betting at Michigan sportsbooks, U.S. Integrity has announced that it is continuing its partnership with the FireKeepers Casino Hotel. The tribal-owned operator opened its mobile sportsbook in July 2021 to consolidate sports betting at its Battle Creek location. It also introduced Dacey’s Sportsbook at its retail sports betting site to drive profits.
Moving forward, the operator agreed to a “comprehensive partnership” with US Integrity to build upon the solid growth it has achieved in the past two years. The deal is said to “ensure the highest of standards” and is a continuation from an agreement that was reached some time last year.