It’s been a tough year for Caesars Sportsbook since news came out that the leading sports betting brand was engaged in promotional deals with several college athletic bodies. Michigan State University and the Louisiana State University were two prominent colleges that Caesars entered into deals with.
The MSU deal was expected to bring in about $9 million to its athletic department while giving Caesars the opportunity to promote sports betting within the college environment. However, all that changed after a New York Times report criticizing the deal emerged. Soon after, the American Gaming Association updated its code to ban sportsbooks from entering into marketing deals with universities.
In an expected culmination of events, both MSU and Caesars have ended their partnership agreement. While this would be celebrated across several quarters passionate about responsible gaming, others feel there was no reasonable basis to terminate the deal. At Gamble Online Michigan, we’ve reported each progression of this story, and now, we’ll let you see how it all ends and why it did.