Although Colorado and Michigan have had good runs in their online casino and sports betting industries, they are nowhere near the top states for revenues in the country. Several eyebrows have been raised since word got out that the WWE were looking to launch wrestling wagering in these states. But the most common question has revolved around why the WWE is looking to test run with Michigan and Colorado.
While there are no answers from official sources, Colorado and Michigan sports betting industries are the fastest growing in the country. Moreover, they are still considerably compact, allowing for easier penetration, especially for a testing phase. Michigan and Colorado are also two of few states in the country open to betting on relatively obscure sports.
Both state regulators have responded to journalists about claims that WWE wagering would be coming to their respective locations. Colorado Division of Gaming noted in the CNBC report that it is not open to the consideration of WWE betting.
On the other hand, representatives of the Michigan Gaming Control Board noted that the Board has to publish a catalog of acceptable sporting events before they can be bet on. However, the MGCB did not give any representations that WWE will be permitted by regulators.
Besides, several non-sporting events such the Academy Awards and niche sports like lacrosse and college hockey are included in the Michigan catalog. Yet, bettors in the state are yet to access these markets on sports betting apps. So, WWE betting appears to be a far cry even if it makes it to the catalog.