The Michigan Gaming Control Board in January 2023 granted Leadstar Media’s application for sports betting and iGaming supplier licenses. Leadstar Media is a highly reputable affiliate marketing firm based in Sweden. Over the past year, it has made massive attempts to establish its hold in North America.
In December 2022, the company received an affiliate license to provide services to gamblers in Virginia. During the same period, it also launched an affiliate site in French Canada, its first expansion into French markets outside France. It also presently holds licenses in New Jersey, Colorado, and Pennsylvania.
“We are extremely excited about the opportunity to enter the Michigan market. This license will allow us to provide even more value to our partners, and we are confident that this will be positive for our company,” Eskil Kvarnström, CEO of Leadstar Media said.
“Our team is dedicated to providing the best products for our visitors… We have achieved this in other markets and are confident that we can replicate that success in Michigan as well.”
The sports betting supplier license in Michigan will allow the media company to establish its flagship products in the state. Operating primarily through its platforms, UnitedGamblers and Sportsbooksonline, the company will look to ethically promote the sports betting industry in Michigan.