In the past three months, the Michigan sports betting industry has attracted more interest from foreign companies than ever before. Only recently did the Michigan Gaming Control Board grant its first non-US gaming lab license to eCOGRA. It has also seen partnerships between global gaming software providers and home-grown casino brands.
Leadstar Media is the latest in the pool of foreign interest in Michigan markets. The Swedish marketing company was recently granted sports betting and iGaming licenses in Michigan. Prior to this approval, the company has operated in New Jersey, Colorado, Pennsylvania and Virginia, with much success.