Caesars Palace Michigan Onboards EveryMatrix as Online Casino Content Provider

In December 2022, EveryMatrix received approval from the Michigan Gaming Control Board to distribute iGaming content in the Great Lakes State. Almost one year later, it has significantly expanded its reach within Michigan and only recently signed an online casino content supply deal with Caesars Digital across five North American jurisdictions.

EveryMatrix provides iGaming services to clients through its casino integration and productivity platform named CasinoEngine, arguably the largest casino content library in the industry. With the Caesars Palace Online Casino being a pretty recent product, this deal is strategic and will provide both brands with a much-needed competitive edge.

The new partnership deal between Caesars Digital and EveryMatrix will see the latter provide Caesars’ online casinos with real-money games from its in-house studios. One of the most popular in-house studios that is expected to supply games to Caesars digital platforms is Armadillo Studios. All studios will distribute their content through a direct integration with SlotMatrix, EveryMatrix’s industry leading iGaming aggregation solution.

Customers at Caesars can now expect to enjoy a wide range of exclusive games from EveryMatrix’s large portfolio. This will include top-rated online-mobile table games, real money slots and live dealer titles.

Since 2022, EveryMatrix has been strategically positioning itself for expansion in the North American market. This content deal is no doubt an important part of the casino games supplier’s long-term growth plan. Moreover, a partnership with Caesars is particularly significant because of the brand’s market share and status in the industry. 

Caesars was one of the first operators to go live in Michigan and has maintained a notable presence in the state. It also newly launched Caesars Palace Online Casino, a mobile casino style gaming platform for its customers. This way, EveryMatrix is set to become one of the major suppliers of gaming content for this newly launched product delivery platform. 

“Adding Caesars Digital to our growing roster of stellar partners is an important milestone in EveryMatrix’s US expansion plan,” Erik Nyman, President EveryMatrix Americas said. 

“Caesars is one of the most iconic brands in the U.S. and we are very excited to bring our unique games and aggregation capabilities onboard with them enabling them to elevate their already strong momentum in iGaming.” 

Interestingly, this deal will bring EveryMatrix games to all digital platforms operated by Caesars, including mobile apps and websites. This means customers will be able to access EveryMatrix games on Caesars Palace Online Casino Michigan as well as Caesars Sportsbook & Casino.

Caesars Palace Online Casino already boasts over 350 casino-style games. With EveryMatrix’s onboarding, this number is expected to grow even more significantly in the coming months.

Some popular games that are guaranteed to arrive at Caesars platforms include: 

• Book of Armadillo
• Franksylvania
• Mythological Mayhem Supreme Streaks
• Armadillo Goes West
• Fortune Dragon 
• Queen Exotic Wilds
• Hot Hot Honey
• Wild Willy’s Gold Rush  

In addition, there will be branded games such as The Lioness featuring UFC fighter Amanda Nunes and Spin It and Win It with legendary golfer John Daly.

Despite operating out of Malta, EveryMatrix now has licenses in five North American jurisdictions. In addition to Michigan, the supplier has licenses in Connecticut, New Jersey, West Virginia and in Ontario in Canada. It is currently in the process of securing regulatory approval in Pennsylvania.

This wide reach also means that EveryMatrix games will be available in those states, as Caesars already has a presence in the jurisdictions.

“We are thrilled to add a new collection of popular titles to the growing iGaming portfolio we have across our platforms. This partnership with EveryMatrix brings exciting games online for players in multiple jurisdictions, something we know they’re interested in seeing more of going forward,” Matthew Sunderland, Senior Vice-President & Chief iGaming Officer at Caesars Digital said.

Caesars Palace Online Casino has seen remarkable growth since it launched in Michigan. In September, about a month after its launch, the casino recorded a monthly revenue of $7.2 million, a growth of about 6% compared to August 2023. A milestone partnership such as this is sure to significantly improve the earnings of the casino, typically by attracting more customers.