An interesting development on September 11 saw the casino and sportsbook platforms of PointsBet in Michigan display the brand tag “A Fanatics Experience.”
It’s no news that Fanatics acquired the entire US assets of PointsBet in a massive deal finalized in May 2023. However, before starting full scale operations, Fanatics requires regulatory approval in Michigan and almost a dozen other states. Pending the grant of a license from the MGCB, the company excluded Michigan from the list of seven states where it planned to rebrand PointsBet.
Thus, it came as a surprise to most customers when the PointsBet Casino Michigan and PointsBet Sportsbook MI donned the rebrand tagline.