Barstool has not had a great start to 2023, especially from a revenue front. Since the start of the year, the gambling brand has seen a decline in its online casino revenue and sports betting handle. In fact, the iCasino witnessed one of the largest losses among Michigan online casinos and was down 40% in betting handle between January and May.
As part of efforts to force an upward trend, Barstool Casino and Sportsbook announced a scheduled maintenance to its platforms on Sunday, July 9. The maintenance was to start at 9.30pm EST and lasted for about 72 hours.